Privacy Policy

Effective Date: July 18, 2023
Last Reviewed On: July 18, 2023
Hello Heart, Inc. (“Hello Heart,” “us,” “we,” “our”) believes protecting your privacy is foundational to what we do.  We also believe in being transparent with you about our privacy practices.  This Privacy Policy (“Privacy Policy”) describes the types of Personal Information we might collect when you visit our website(s), interact with us online or through email, participate in our programs or services, or engage in other business interactions with us that refer to this Privacy Policy (collectively, our “Services”).  It also explains how we collect, use, and share your Personal Information.

Protected Health Information

In some cases, such as use of the Hello Heart mobile application (our "App"),Hello Heart may be acting as a Covered Entity, as defined by the Health Insurance Portability and Accountability Act of 1996 (“HIPAA”).  HIPAA requires that Covered Entities comply with certain privacy and security requirements, and we follow all of them.  When Hello Heart collects, uses, or shares identifiable information about you that is protected by HIPAA, our HIPAA Notice of Privacy Practices applies.  We encourage you to review the HIPAA Notice of Privacy Practices to learn more about our privacy practices related to identifiable data protected by HIPAA, also known as Protected Health Information.
This Privacy Policy and the information provide below is applicable to the processing of your Personal Information that is not Protected Health Information under HIPAA.

Personal Information We Collect

We are using the term “Personal Information” to refer to any information that relates to you directly or indirectly, in particular by reference to an identifier, location or factors specific to your physical, physiological, genetic, economic, cultural or social identity. We may collect and process Personal Information you provide us directly, indirectly or in connection with your use of our App, website, or Services.  We may collect, or may have collected, the following categories of Personal Information:
Examples of information we collect

which may include business and/or personal contact information (e.g., name, email address, telephone number, mailing address government-issued identification).

Information relating to internet activity or other electronic network activity

which may include your interactions with our website, App, emails, other communications, Wi-Fi, and marketing content

Geolocation data

which may include Global Positioning System (“GPS”) data.

Commercial information.

which may include purchase history, such as enrollment in programs.

Audio electronic or visual information

which may include images you provide to us (e.g., if you upload photos) or that are viewed or recorded by on-premises security cameras.

Professional or employment-related information

such as curriculum vitae, resumes, employment history, education, and specialty.

Internet and electronic network activity information or online identifiers

such as information about your interactions with our online resources, IP addresses, and cookies.

Sensitive Personal Information, with your consent

Sensitive Personal Information is Personal Information that is defined under applicable state and federal laws as sensitive, such as

  • Payment information and other financial information
  • Health-related information
  • Biometric information such as voiceprints, facial scans or other similar identifiers, and
  • Inferences about you, such as household income level and marital status, or inferences necessary to facilitate your use of the App or participation in our Services
  • Information not listed above and related to characteristics that may be protected understate or federal laws, which may include demographic information such as your date of birth, race, ethnicity, gender, or language preferences.

We may combine the Personal Information we collect about you from one source with the Personal Information we collect about you from another source, such as combining online information with our offline interactions with you (for example, our interactions by telephone or in person). We may also combine any of the information we collect about you with information we lawfully obtain from other sources, such as public records or websites, or other third parties(e.g., health care professionals, patient groups, government agencies). If necessary, we will collect your consent, or provide an opportunity for you to opt out of this type of processing.

How We May Use Personal Information

Hello Heart may use your Personal Information to:

  • Communicate with you, including responding to your communications, requests, or questions related to our App or our Services more generally.
  • Recruit candidates for participation in, or to conduct, research
  • Recruit for employment purposes, new-hire onboarding, and to conduct other activities in the course of Hello Heart employment, which may include pre-employment screening, scheduling interviews, or communications regarding the application process, benefits, and payroll.
  • Process and manage safety and quality concerns
  • Provide you with our Services
  • For support-related activities
  • Develop new products and Services
  • Fulfill our contractual obligations to you or conduct business with you
  • Analyze and improve our App, Services, and other business processes
  • Conduct surveys or polls and obtain testimonials
  • Comply with legal and regulatory requirements
  • Conduct other legitimate business activities, as allowed by applicable law

Sharing Personal Information

We may disclose your Personal Information to:

  • Our subsidiaries and/or corporate affiliates
  • Service providers working on our behalf, or providing services such as information technology support, website hosting, payment processing
  • Third parties to whom you authorize us to disclose your Personal Information in connection with our Services
  • Authorized law enforcement, regulatory or other government authorities, where required by applicable law, or pursuant to a valid subpoena or court order
  • Third parties to protect and defend Hello Heart's rights and interests, such as when needed for corporate audits, to investigate or respond to a complaint or threat, or to exercise our legal rights

When we share your Personal Information with a third party for a business purpose, we take reasonable steps to impose obligations on these third parties requiring implementation of measures to safeguard your Personal Information.

How Long We Retain Personal Information

We will retain your Personal Information for the time-period required or allowed by applicable law.  Otherwise, we maintain your Personal Information for as long as reasonably necessary to serve the purpose(s) for which it was collected.

Third-Party Services and Features

Our Services may contain links to, or make available third-party websites, services, features or other resources not run by us or on our behalf(“Third-Party Services”).  We make these Third-Party Services available as a convenience to you, and Hello Heart is not affiliated with, endorsing or sponsoring the Third-Party Services.

Any information you give to such third parties is not subject to the terms of this Privacy Policy.  We are not responsible for the privacy or security of the information you give to Third-Party Services or how they handle your information.  We also are not responsible for the information collection, use, sharing or security practices of Third-Party Services.

You should review the privacy notice or policy of any Third-Party Service to whom you give information in connection with our Services.


We use reasonable physical, technical and administrative safeguards to protect your Personal Information.  Please be aware that despite our efforts, no information security measures can guarantee security.  You should take steps to ensure your Personal Information is protected like using passwords that would be difficult to guess, not using the same password for multiple accounts, and periodically changing your password.

Cookies and Other Tracking Technologies

We may use cookies and other tracking technologies (such as web beacons, tags, scripts and device identifiers) to collect and store analytics and other information when you use the App or our website.  The tracking technologies we use include both first-party and third-party tracking technologies and may provide us the following information:

  • The type of web browser software you use
  • The name of the domain from which you access the Internet (including client and server IP addresses, usernames, ports, queries, or other status-related information)
  • The Internet address of the website from which you linked directly to our website or App
  • The date and time you accessed our website or App
  • The pages that you visited on our website or App

Tracking technologies may be placed on your device by us and by third parties with whom we have a relationship, such as web analytic services and advertising network services.  These tracking technologies can help us to share content from our social media sites, gain helpful insights about how our Services are used and how we can improve your experiences and interactions during your use of our Services.  For more information about the tracking technologies we use, and to manage your cookie consent preferences, please visit our Privacy Preferences Center at any time by clicking on the cookie icon in the lower left corner of our website.

Your Rights and Choices About Your Personal Information

Hello Heart is committed to respecting your choices about the use of your Personal Information and we will take reasonable steps to respond to and honor your requests to exercise your rights to access, correct, delete or object to the use, disclosure or other processing of your Personal Information.  If you wish to exercise these rights, please contact us by sending an e-mail with your request to

To protect your privacy and security, we may require you to provide us with information to verify your identity.  We will respond to your request in accordance with applicable law, and if we are unable to comply with your request, we will provide you with an explanation.

These rights are not absolute, only apply in certain circumstances, and may vary depending on your country, region or US state of residence.  This means that we may be unable or not obligated to satisfy your request, for example, due to legal obligations or other requirements to which Hello Heart is subject.

Hello Heart will not discriminate against you for exercising your rights, but we may not be able to provide you with programs or Services that you have requested if we are not able to use your information.  If you have provided permission to Hello Heart to process your Personal Information, you have the right to withdraw your consent for such processing at any time by contacting us at

Personal Information of Children

We care about protecting the online privacy of children.  We will not intentionally collect any Personal Information from anyone under the age of 16.  If you think that we have collected Personal Information from a child, or anyone under the age of 16, please contact us at

Changes to this Privacy Policy

Hello Heart may update or make changes to this Privacy Statement from time to time, at our discretion. We encourage you to visit this page periodically and to review our most current Privacy Statement and applicable effective date.

Contact Information

If you have any questions or concerns about the Privacy Policy or would like to contact us for any reason, you can do so at