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Privacy Policy

Effective Date: July 18, 2023
Last Reviewed On: May 10, 2024
Hello Heart, Inc. (“Hello Heart,” “us,” “we,” “our”) provides this Privacy Policy (“Privacy Policy”) to describe how we handle Personal Information (i.e., information reasonably related to a specific individual) about our customers’ and vendors’ employees that we collect through our websites, social media accounts, mobile applications, and other online interactions and communications such as email (collectively, our “Digital Properties”), in-person events,  and through other online and offline interactions.

This Privacy Policy does not apply to “protected health information” that is subject to the Health Insurance Portability and Accountability Act (“HIPAA”). For information about how we use and disclose protected health information, please review our HIPAA Notice of Privacy Practices.

This Privacy Policy also does not apply to job applicants or our employees, contractors, or agents.

Whenever you interact with us on behalf of another individual or entity, such as by referring us a reference, you must obtain their consent (or have the legal authority without consent) to share their Personal Information with us.

Changes
We may update this Privacy Policy from time to time. Any updated Privacy Policy will be effective when posted. Please check this Privacy Policy periodically for updates.

Sources of Personal Information

We collect Personal Information about you from the following sources:
  1. Directly from you. We may collect Personal Information you provide to us directly, such as when you contact us through our Digital Properties, interact with us in person, sign up for offers or newsletters, communicate with us, place or customize orders, or sign up for an account or other services.
  2. Automatically and through tracking technologies. We may automatically collect information or inferences about you, such as through cookies and other tracking technologies, when you interact with our Digital Properties. This may include information about how you use and interact with our Digital Properties, information about your device, and internet usage information.
  3. From third parties. We may collect Personal Data from third parties, such as service and content providers, social media companies, data brokers and our business customers that employ or contract with you.
  4. From publicly available sources. We may collect Personal Data about you from publicly available sources, such as public profiles and websites.
We may combine information that we receive from the various sources described in this Privacy Policy, including third party sources, and use and disclose the combined information for the purposes identified below. 

Types of Personal Information We Collect

We may collect the following types of Personal Information:
  1. Identifiers, such as your name, email address, physical address, telephone number, other business contact information, and device identifiers (e.g., cookie IDs and IP address).
  2. Records about you, such as signatures; the content, timing, and method of communications you have with us, such as online chats, calls, and emails; and information you share with or upload to our Digital Properties.
  3. Commercial information, such as information related to products or services purchased, obtained, or considered by the company you represent.
  4. Internet or other electronic network activity information, such as your browsing history, search history, preference information (including marketing and purchasing preferences), account settings (including any default preferences), and other information regarding your interactions with and use of the Digital Properties. For more information about cookies and other device data, please see Section 5 (Cookies and Other Tracking Technologies).
  5. Non-precise geolocation data, such as your approximate location based on your IP address.
  6. Audio, electronic, visual, or other sensory information, such as audio recordings of telephone calls and video recordings of our premises.
  7. Professional or employment-related information, such as job title; organization; professional licenses, credentials; affiliations; and other professional information.
  8. Inferences drawn from any of the information we collect to create a profile about you reflecting your preferences or behavior, including to assess the level of interest in our products and services based on frequency of visits.
  9. Sensitive Personal Data, such as union membership.

How We Use Personal Information

We may use Personal Information for the following purposes:
  1. To provide you or your company with products and services, such as making our Digital Properties, products, and services available to you; registering, verifying, and maintaining your account with us; providing and delivering the goods and services requested by the company that you represent; providing customer service; verifying customer information; communicating with you (including soliciting feedback and responding to requests, complaints, and inquiries); hosting informational webinars; and providing similar services or otherwise facilitating your relationship with us.
  2. For our internal business purposes, such as day-to-day operation of our business; maintaining internal business records, such as accounting, document management, and similar activities; enforcing our policies and rules; management reporting; auditing; and IT security and administration.
  3. For our internal research and product improvement purposes, such as verifying and maintaining the quality and safety of our products and services; improving our products and services; designing new products and services; evaluating the effectiveness of our advertising and marketing efforts; and debugging and repairing errors with our systems, networks, and equipment.
  4. For legal, safety or security reasons, such as complying with legal, reporting, and similar requirements; investigating and responding to claims against us, our personnel, and our customers; for the establishment, exercise or defense of legal claims; protecting our, your, our customers’, and other third parties’ safety, property or rights; detecting, preventing, and responding to security incidents and health and safety issues (including managing the spread of communicable diseases); and protecting against malicious, deceptive, fraudulent, or illegal activity.
  5. In connection with a corporate transaction, such as if we acquire assets of another business or sell or transfer all or a portion of our business or assets, including through a sale in connection with bankruptcy and other forms of corporate change.
  6. For marketing, such as marketing our products or services or those of our affiliates, business partners, or other third parties. For example, we may use Personal Information we collect to personalize advertising to you (including by developing product, brand, or services audiences and identifying you across devices/sites); to analyze interactions with us or our Digital Properties, or to send you newsletters, surveys, questionnaires, promotions, or information about events or webinars. You can unsubscribe to our email marketing via the link in the email or by contacting us using the information in Section 10 (Contact Information) below.
We may use anonymized, de-identified, or aggregated information for any purpose permitted by law.

How We Disclose Personal Information

We may disclose Personal Information to third parties, including to the categories of recipients described below: 
  1. Affiliates and subsidiaries, including parent entities, corporate affiliates, subsidiaries, business units, and other companies that share common ownership.
  2. Service providers that work on our behalf to provide products and services, such as IT providers, Internet service providers, web hosting providers, software service providers, data analytics providers, and companies that provide business support services, financial administration, and event organization.
  3. Professional consultants, such as accountants, lawyers, financial advisors, and audit firms.
  4. Vendors necessary to complete transactions requested by the company you represent, such as shipping companies and logistics providers.
  5. Law enforcement, government agencies, and other recipients for legal, security, or safety purposes, such as when we disclose information to comply with law or legal requirements, to enforce or apply our policies, terms, and agreements, and to protect our, our customers’, or third parties' safety, property or rights.
  6. Other entities in connection with a corporate transaction, such as if we acquire assets of another entity, or sell or transfer all or a portion of our business or assets, including through a sale in connection with bankruptcy and other forms of corporate change.
  7. Business partners that may use Personal Information for their own purposes, such as:
    1. Directly from you. We may collect Personal Information you provide to us directly, such as when you contact us through our Digital Properties, interact with us in person, sign up for offers or newsletters, communicate with us, place or customize orders, or sign up for an account or other services.
    2. Third parties whose cookies and tracking tools we use as described in our Section 5 (Cookies and Other Tracking Technologies) below.
    3. Partners who work with us on promotional opportunities.
  8. The public, such as when you have an opportunity to make comments regarding us or our products or services that we may share with the public, including quotes on our product pages. This information may be read, collected, or used by other users or the public.
  9. Entities to which you have consented to the disclosure.

Cookies and Other Tracking Technologies

Our Digital Properties and authorized third parties use cookies and other tracking technologies to collect information about you, your device, and how you interact with our Digital Properties. This section contains additional information about:
  1. The types of tracking technologies we use and the purposes for which we use them
  2. The types of information we collect using these technologies
  3. How we disclose or make information available to others
  4. Choices you may have regarding these technologies
  1. Types of cookies and tracking technologies we use
    We and the third parties that we authorize may use the following tracking technologies:
    1. Cookies, which are a type of technology that install a small amount of information on a user's computer or other device when they visit a website. Some cookies exist only during a single session and some are persistent over multiple sessions over time.
    2. Pixels, web beacons, and tags, which are types of code or transparent graphics. In addition to the uses described below, these technologies provide analytical information about the user experience and help us customize our marketing activities. In contrast to cookies, which are stored on a user's computer hard drive, pixels, web beacons, and tags are embedded invisibly on web pages.
    3. How we disclose or make information available to others
    4. Choices you may have regarding these technologies
  2. Purposes for using these technologies
    We and authorized third parties use these technologies for purposes including:
    1. Personalization, such as remembering language preferences and pages and products you have viewed in order to enhance and personalize your experience when you visit our Digital Properties;
    2. Improving performance, such as maintaining and improving the performance of our Digital Properties; 
    3. Analytics, such as analyzing how our websites are used. For example, we use Google Analytics to help us improve the user experience. Google Analytics may use cookies and other tracking technologies to perform their services. To learn how Google Analytics collects and processes data, please visit www.google.com/policies/privacy/partners
    4. Advertising, such as conducting advertising and content personalization on our Digital Properties and those of third parties; tracking activity over time and across properties to develop a profile of your interests and advertise to you based on those interests (“interest-based advertising”); providing you with offers and online content that may be of interest to you; and measuring the effectiveness of advertising campaigns and our communications with you, including identifying how and when you engage with one of our emails; and
    5. Security, such as preventing fraud and malicious behavior.
  3. Information collected
    These tracking technologies collect data about you and your device, such as your IP address, location (both approximate and precise) cookie ID, device ID, Ad ID, operating system, browser used, browser history, search history, and information about how you interact with our Digital Properties (such as pages on our Digital Properties that you have viewed).
  4. Disclosures of your information
    We may disclose information to third parties or allow third parties to directly collect information using these technologies on our Digital Properties, such as social media companies, advertising networks, companies that provide analytics including ad tracking and reporting, security providers, and others that help us operate our business and Digital Properties.  
  5. Your choices
    Some of the third parties we work with participate with the Digital Advertising Alliance ("DAA") and Network Advertising Initiative ("NAI"). The DAA and NAI provide mechanisms for you to opt out of interest-based advertising performed by participating members at http://www.aboutads.info/choices/ and https://optout.networkadvertising.org/. We adhere to the DAA’s Self-Regulatory Principles for Online Behavioral Advertising. You may also click on the AboutAds icon on a Company advertisement and follow the instructions on how to opt out.

    You can also refuse or delete cookies using your browser settings. If you refuse or delete cookies, some of our Digital Properties’ functionality may be impaired. Please refer to your browser’s Help instructions to learn more about how to manage cookies and the use of other tracking technologies. If you change computers, devices, or browsers; use multiple computers, devices, or browsers; or delete your cookies, you may need to repeat this process for each computer, device, or browser. Opting out of interest-based advertising will not opt you out of all advertising, but rather only interest-based advertising from us or our agents or representatives.

    Some browsers have incorporated Do Not Track (“DNT”) preferences.  At this time, we do not honor Do Not Track signals.

Data Security and Data Retention

Although we maintain reasonable security safeguards, no security measures or communications over the Internet can be 100% secure, and we cannot guarantee the security of your information. Your Personal Information will be retained as long as necessary to fulfill the purposes we have outlined above unless we are required to do otherwise by applicable law. This includes retaining your Personal Information to provide you or your company with the products and services requested and interact with you; maintain our business relationship with you or your company; improve our business over time; ensure the ongoing legality, safety and security of our services and relationships; or otherwise in accordance with our internal retention procedures. Once you or your company has terminated your relationship with us, we may retain your Personal Information in our systems and records in order to ensure adequate fulfillment of surviving provisions in terminated contracts or for other legitimate business purposes, such as to enable easier future user onboarding, in order to demonstrate our business practices and contractual obligations, or to provide you with information about our products and services in case of interest.

Children's Privacy

Our Digital Properties are intended for individuals 18 years of age and older. The Digital Properties are not directed at, marketed to, nor intended for, children under 18 years of age. As a general rule, we do not knowingly collect any information, including Personal Information, from children under 18 years of age. If you believe that we have inadvertently collected Personal Information from a child under the age of 18, please contact us at the address in Section 10 (Contact Information) below, and we will take prompt steps to delete the information.

Supplemental U.S. State Privacy Disclosures

  1. Data Subject Rights
    If you live in California, you may have certain rights regarding Personal Information:
    1. Right to Know. You may have the right to request information about the categories of Personal Information we have collected about you, the categories of sources from which we collected the Personal Information, the purposes for collecting, selling, or sharing the Personal Information, and to whom we have disclosed your Personal Information and why. You may also request the specific pieces of Personal Information we have collected about you.
    2. Right to Delete. You may have the right to request that we delete Personal Information that we have collected from you.
    3. Right to Correct. You may have the right to request that we correct inaccurate Personal Information that we maintain about you.
    4. Right to Opt Out of Sales and Sharing for Targeted Advertising. You may have the right to opt out of the sale or sharing of your Personal Information for targeted advertising.
    You may exercise the rights available to you by emailing us at privacy@helloheart.com or by calling us at 1 (800) 767-3471.

    In order to fully exercise the Right to Opt Out of Sales and Sharing for Targeted Advertising you must undertake both of the following steps:
    1. Disable the use of advertising cookies and other tracking technologies in the preference center by clicking on the cookie icon in the bottom left of the screen.  You must complete this step on each of our websites from each browser and on each device that you use.  These steps are necessary so that we can place a first-party cookie signaling that you have opted out on each browser and each device you use.  Please note:
      1. If you block cookies, we will be unable to comply with your request to opt out of sales and sharing for targeted advertising with respect to device data that we automatically collect and disclose to third parties online using cookies, pixels, and other tracking technologies.
      2. If you clear cookies, you will need to disable the use of all advertising cookies and tracking technologies in the preference center again on each browser on each device where you have cleared cookies. 
    To the extent required by law, we will honor opt-out preference signals sent in a format commonly used and recognized by businesses, such as an HTTP header field or JavaScript object. We will process opt-out preference signals at the browser level.

    We will not discriminate against you for exercising your privacy rights.

    Verification: In order to process rights requests, we may need to obtain information to locate you in our records or verify your identity depending on the nature of the request. In most cases we will collect some or all of the following data elements: first and last name, email address, and telephone number. In some cases, we may request different or additional information, including a signed declaration that you are who you say you are. We will inform you if we need such information.

    Authorized Agents: Authorized agents may exercise rights on behalf of an individual by submitting a request via [insert method you want agents to use, e.g., webform, email address] and indicating that they are submitting the request as an agent. We may require the agent to demonstrate authority to act on behalf of the individual by providing signed permission from the individual. We may also require you to verify your own identity directly with us or to directly confirm with us that the individual provided the authorized agent permission to submit the request.

    Notice of Financial Incentive: We may offer programs, benefits, and other offerings related to the collection, retention, or sale of Personal Information that may be deemed a “financial incentive” under the California Consumer Privacy Act (“CCPA”). For more information, click here.
  2. Additional Data Processing Disclosures
    In addition to the disclosures above, this section provides supplemental information about how we process Personal Information.
Disclosure of Personal Information
Although we have not "sold" Personal Information for money in the past 12 months, we engage in routine practices with our Digital Properties involving third parties that could be considered a sale or sharing for targeted advertising, as those terms are defined under applicable laws. We do not knowingly sell or share for targeted advertising any Personal Information of minors under the age of 16.

Below please find a chart detailing the categories of Personal Information we collected and with whom it was sold, shared, or disclosed for a business purpose in the past 12 months.
Category
Identifiers (Section 2.A)
Records about you (Section 2.B)
Commercial information (Section 2.D)
Internet or other electronic network activity (Section 2.F)
Non-precise Geolocation data (Section 2.G)
Audio, electronic, visual, or other sensory information (Section 2.H)
Professional or employment-related information (Section 2.I)
Inferences (Section 2.K)
Sensitive personal information (Section 2.L)
Categories of Personal Information We Collect
Categories of Third Parties With Whom We Disclose Personal Information for a Business Purpose
Categories of Third Parties to Whom Personal Information is Sold or Shared for Targeted Advertising
Identifiers (Section 2.A)
  1. Affiliates and subsidiaries
  2. Service providers
  3. Professional consultants
  4. Vendors necessary to complete transactions you request
  5. Law enforcement, government, agencies, and other recipients for legal, security, or safety purposes
  6. In connection with a corporate transaction
  7. Entities to which you have consented to the disclosure
  1. Advertisers, ad platforms and networks, and social media platforms
  2. Third parties whose cookies and tracking tools we use as described in Section 5 (Cookies and Tracking Other Technologies)
  3. Partners who work with us on promotional opportunities
Records about you (Section 2.B)
  1. Affiliates and subsidiaries
  2. Service providers
  3. Professional consultants
  4. Vendors necessary to complete transactions you request
  5. Law enforcement, government, agencies, and other recipients for legal, security, or safety purposes
  6. In connection with a corporate transaction
  7. Entities to which you have consented to the disclosure
  1. Advertisers, ad platforms and networks, and social media platforms
  2. Third parties whose cookies and tracking tools we use as described in Section 5 (Cookies and Other Tracking Technologies)
  3. Partners who work with us on promotional opportunities
Commercial information (Section 2.D)
  1. Affiliates and subsidiaries
  2. Service providers
  3. Professional consultants
  4. Vendors necessary to complete transactions you request
  5. Law enforcement, government, agencies, and other recipients for legal, security, or safety purposes
  6. In connection with a corporate transaction
  7. Entities to which you have consented to the disclosure
  1. Advertisers, ad platforms and networks, and social media platforms
  2. Third parties whose cookies and tracking tools we use as described in Section 5 (Cookies and Other Tracking Technologies)
  3. Partners who work with us on promotional opportunities
Internet or other electronic network activity (Section 2.F)
  1. Affiliates and subsidiaries
  2. Service providers
  3. Professional consultants
  4. Vendors necessary to complete transactions you request
  5. Law enforcement, government, agencies, and other recipients for legal, security, or safety purposes
  6. In connection with a corporate transaction
  7. Entities to which you have consented to the disclosure
  1. Advertisers, ad platforms and networks, and social media platforms
  2. Third parties whose cookies and tracking tools we use as described in Section 5 (Cookies and Other Tracking Technologies)
  3. Partners who work with us on promotional opportunities
Non-precise Geolocation data (Section 2.G)
  1. Affiliates and subsidiaries
  2. Service providers
  3. Professional consultants
  4. Vendors necessary to complete transactions you request
  5. Law enforcement, government, agencies, and other recipients for legal, security, or safety purposes
  6. In connection with a corporate transaction
  7. Entities to which you have consented to the disclosure
  1. Advertisers, ad platforms and networks, and social media platforms
  2. Third parties whose cookies and tracking tools we use as described in Section 5 (Cookies and Other Tracking Technologies)
  3. Partners who work with us on promotional opportunities
Audio, electronic, visual, or other sensory information (Section 2.H)
  1. Affiliates and subsidiaries
  2. Service providers
  3. Professional consultants
  4. Vendors necessary to complete transactions you request
  5. Law enforcement, government, agencies, and other recipients for legal, security, or safety purposes
  6. In connection with a corporate transaction
  7. Entities to which you have consented to the disclosure
  1. Not sold or shared
Professional or employment-related information (Section 2.I)
  1. Affiliates and subsidiaries
  2. Service providers
  3. Professional consultants
  4. Vendors necessary to complete transactions you request
  5. Law enforcement, government, agencies, and other recipients for legal, security, or safety purposes
  6. In connection with a corporate transaction
  7. Entities to which you have consented to the disclosure
  1. Advertisers, ad platforms and networks, and social media platforms
  2. Third parties whose cookies and tracking tools we use as described in Section 5 (Cookies and Other Tracking Technologies)
  3. Partners who work with us on promotional opportunities
Inferences (Section 2.K)
  1. Affiliates and subsidiaries
  2. Service providers
  3. Professional consultants
  4. Vendors necessary to complete transactions you request
  5. Law enforcement, government, agencies, and other recipients for legal, security, or safety purposes
  6. In connection with a corporate transaction
  7. Entities to which you have consented to the disclosure
  1. Advertisers, ad platforms and networks, and social media platforms
  2. Third parties whose cookies and tracking tools we use as described in Section 5 (Cookies and Other Tracking Technologies)
  3. Partners who work with us on promotional opportunities
Sensitive personal information (Section 2.L)
  1. Affiliates and subsidiaries
  2. Service providers
  3. Professional consultants
  4. Law enforcement, government, agencies, and other recipients for legal, security, or safety purposes
  5. In connection with a corporate transaction
  6. Entities to which you have consented to the disclosure
  1. Not sold or shared
We only use and disclose Sensitive Personal Data for the following purposes: (i) performing services or providing goods reasonably expected by an average person in that context; (ii) detecting security incidents; (iii) resisting malicious, deceptive, or illegal actions; (iv) ensuring the physical safety of individuals; (v) for short-term, transient use, including non-personalized advertising; (vi) performing or providing internal business services; (vii) verifying or maintaining the quality or safety of a service or device; or (viii) for purposes that do not infer characteristics about you.

Contact Information

If you have questions regarding this Privacy Policy, please contact us at: contact@helloheart.com.