
I’ve opened thousands of chests in surgery. I’ve held hearts in my hands. And I can tell you this: there is nothing shameful about a heart that needs care.
But the world doesn’t treat it that way.
The moment you’re labeled a “heart patient,” something changes. You may feel smaller. Fragile. Like you’ve failed in some way.
And in that quiet shift, for so many people, there’s one emotion that rises up before anything else: shame.
That shame doesn’t come from your heart. It comes from the story we’ve been told about heart disease.
That’s the stigma, and it’s time we break it.
When “Heart Patient” Becomes Part of Your Story
In my practice, I see the shift immediately.
Someone walks in steady and matter-of-fact. Then we say the words. “High blood pressure.” “Coronary disease.” “You need a cardiologist.” And something recalibrates inside them.
They start thinking about their future. Their family. Someone they knew who had a heart attack. They go from feeling healthy and active to thinking of themselves as someone with a condition.
Even if they feel completely fine, that label can be powerful, and it changes how we see ourselves.
Some people move toward focus and engagement. They ask questions and want a plan.
Others move toward fear and denial. They freeze, push it aside, and tell themselves it’s not that serious.
Both reactions are completely normal and completely human.
Why Shame Keeps You Quiet
Brene Brown defines shame as “the intensely painful, universal experience of believing we are flawed… It fuels secrecy, silence, and judgment, often leading to anxiety and depression. Shame is much more likely to be the source of destructive, hurtful behavior than the solution.”
Shame can lead to putting off a follow-up visit, not filling a prescription, telling your doctor you’re taking your medication when you’re not, and avoiding checking your numbers because you don’t want to see them.
I’ve asked on social media: how many of you are telling your doctor you’re taking your medications… and you’re not? Hundreds of people admitted to this in the comments.
I don’t see that as stubbornness, carelessness, or even forgetfulness. I see it as identity.
For some people, swallowing a pill every day feels symbolic. It confirms “I’m sick,” and that’s a heavy identity to carry.
You Are Managing Something, Not Becoming It
Heart disease isn’t who you are. It’s something you’re managing. There’s a big difference.
“I’m sick” sounds permanent and defining. “I’m taking care of my heart” is both true and empowering. With this reframe, “My body failed me” becomes: “My body is asking for support.”
“I can’t believe this happened to me” becomes: “Now I know. And now I can act.”
That shift changes everything, because heart disease is rarely as simple as we’ve been taught.
Healthy habits like eating well, moving your body, protecting your sleep, and managing stress are powerful. Lifestyle changes can meaningfully reduce risk, but they don’t tell the whole story. Genetics, age, biology, environment, and life circumstances all play a role, too.
When people internalize the idea that their diagnosis is solely their fault, they carry unnecessary self-judgment.
Blame and shame are a normal, human response, but they’re not productive. Understanding and action are.
Feeling Fine Doesn’t Mean You’re Fine
Something else we don’t talk about enough is that heart disease can be quiet.
High blood pressure doesn’t usually make you feel different. Elevated cholesterol doesn’t hurt. You can feel perfectly fine while risk is building in the background.
But feeling fine doesn’t mean your risk is low. It just means your body hasn’t reached a tipping point.
That’s why medication and monitoring matter. They’re not signs of decline. They’re tools to reduce risk over time. They help stabilize underlying processes before they become events.
They’re preventative, proactive, and powerful. When you approach them that way, you stop seeing yourself as fragile and start seeing yourself as informed.
Small Steps That Build Confidence
Clarity reduces fear.
Try taking your medications consistently for one full week. No gaps. Small consistency builds confidence as you protect something that deeply matters.
Know your numbers: blood pressure, cholesterol, blood glucose if it applies to you. Awareness gives you information, and that’s empowering.
If something doesn’t feel right—side effects, confusion, concern—tell your doctor. A five-minute conversation can change the trajectory. And if you don’t feel heard, get a second opinion.
There is nothing shameful about asking questions about your own heart, and you deserve having a physician you trust.
Heart Disease Is Not a Moral Failure
If you only take one thing away, I want you to know this: heart disease is not a moral failure. It’s not proof that you didn’t try hard enough or a sign you’re weak.
Managing heart disease—showing up to appointments, taking medication, adjusting habits, having honest conversations—takes courage.
In fact, if you’re a heart patient, I believe you’re special.
It means you’re part of a group of people who are aware. Your body spoke loudly enough that we could hear it. And now you have information and options.
There are so many people walking around who should be paying attention to their heart but aren’t, and they may not realize it until it’s too late.
But you know, and that awareness is a gift. You have insight into your health and can take small steps to protect your heart.
The more we talk about heart disease openly—without blame or judgment—the more we remove the stigma for everyone who has been suffering in silence.
👉 Breaking the stigma starts with showing up for yourself. Open your Hello Heart app, take a quick reading, and take one step toward protecting your heart today. Check your eligibility here.
👉 When people feel supported instead of judged, they take action. Learn how Hello Heart helps organizations create a stigma-free path to better heart health.
1. Gazit T, Gutman M, Beatty AL. Assessment of Hypertension Control Among Adults Participating in a Mobile Technology Blood Pressure Self-management Program. JAMA Netw Open. 2021;4(10):e2127008, https://doi.org/10.1001/jamanetworkopen.2021.27008. Accessed October 19, 2022. (Some study authors are employed by Hello Heart. Because of the observational nature of the study, causal conclusions cannot be made. See additional important study limitations in the publication. This study showed that 108 participants with baseline blood pressure over 140/90 who had been enrolled in the program for 3 years and had application activity during weeks 148-163 were able to reduce their blood pressure by 21 mmHg using the Hello Heart program.) (2) Livongo Health, Inc. Form S-1 Registration Statement. https:/www.sec.gov/Archives/edgar/data/1639225/000119312519185159/d731249ds1.htm. Published June 28, 2019. Accessed October 19, 2022. (In a pilot study that lasted six weeks, individuals starting with a blood pressure of greater than 140/90 mmHg, on average, had a 10 mmHG reduction.) NOTE: This comparison is not based on a head-to-head study, and the difference in results may be due in part to different study protocols.
2. Validation Institute. 2021 Validation Report (Valid Through October 2022). https://validationinstitute.com/wp-content/uploads/2021/10/Hello_Heart-Savings-2021- Final.pdf. Published October 2021. Accessed October 19, 2022. (This analysis was commissioned by Hello Heart, which provided a summary report of self-fundedemployer client medical claims data for 203 Hello Heart users and 200 non-users from 2017-2020. Findings have not been subjected to peer review.)